social marketing is defined as applying marketing tools to achievedesired social targets. in other words, social marketing is the usage ofcommercial methods to increase a target group's ability to admit a belief oran action. in this article, the effect of sport clubs reputation and name on animprovement and a change in their fans' behavior was studied. using semmethod, the results dem...

Today environmental protection is one of the biggest and most discussed agenda worldwide. All around the world, the people are talking about the environment and green marketing. Green marketing has become the important ingredient of the marketing process of the most of the companies. Figuratively the number of environmental advertisement has suddenly increased now-a-days. Environmental deterior...

CA Corresponding Author Tel: +31 104634862 Fax: +31 104634856 E-mail: [email protected] BAC K GROU ND : In smoking COPD patients the bronchoalveolar lavage (BAL) fluid contains high numbers of inflammatory cells. These cells might produce arachidonic acid (AA) metabolites, which contribute to inflammation and an increased bronchomotor tone. Aims: To investigate levels of AA metabolites in B...

This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustainability policy, it works upon a limited range of behavioural ̳triggers‘. It focuses upon fear of penalty or desires for compliance, but individual behaviour is also affected by beliefs and values, and by perceived oppo...

Corporate and social responsibility are continuously competing to share a common platform to address a new form of green consumerism that the eco-educated millennial generation can appreciate. Green marketing acts as bridge connecting the corporate, environment and consumers. Business organizations have begun to respond to social expectations of consumers by opting for holistic environmental st...

the aim of this study was to identify sport marketing barriers in iran from sport managers’ perspectives. the statistical population involved top managers of sport and youth ministry, national olympic committee and sport federations (n=80). sample was equal to the population and 67 questionnaires were returned correctly. a researcher-made questionnaire (with 40 items) was used to measure sport ...

This study examines the impact of specific firm characteristics, environmental characteristics and marketing mix strategy on export marketing performance. Data were gathered via a mail survey of firms exporting from Queensland, Australia. The results indicate that firm characteristics and environmental characteristics impact significantly on both overall performance and marketing mix strategy a...